Concealer contract manufacturing

A cosmetics manufacturer develops and produces a concealer that you sell under your own brand. AIMSKINCARE handles the formula, the coverage and shades, the stability and safety tests, the filling, and the BPOM notification and halal file. You decide the positioning, the price, and where it is sold.

Foundation evens out the whole face with a layer that ranges from sheer to full coverage. Concealer goes only where more coverage is needed, such as dark circles, acne marks, and dark spots, and it covers much more in a thin layer. Most buyers use both, concealer on top of or under their foundation or cushion.

A color corrector uses an opposite color, such as peach or green, to cancel out darkness or redness, and it is not meant to match the skin. A concealer is skin-colored and covers what is left. Buyers with deep dark circles often use a thin layer of corrector first and concealer on top.

A liquid concealer in a tube with a doe-foot wand is the most popular, light and easy to blend under the eyes. A cream concealer in a small pot or compact gives denser coverage for spots and marks, and a stick concealer suits quick touch-ups. Many brands launch the wand first.

Most brands match concealer shades to their foundation or cushion range and add one or two lighter shades for brightening under the eyes. For Indonesian buyers the range usually runs from light to tan with warm undertones, since cool, pinkish shades can look gray over dark circles.

By keeping the layer thin, choosing a texture that stays flexible, and avoiding a formula that dries out too much. The R&D team tries samples in real wear under the eyes, where the skin moves the most, and adjusts until it stays smooth. A crease-resistant claim needs supporting test data before it is printed.

A concealer meant for under the eyes is formulated for the eye area, which has stricter requirements than the rest of the face. The colorants and other raw materials are chosen with that in mind, and the finished product is tested for stability and safety before it reaches the market.

A natural matte finish holds up best on oily skin and on spots, and it is the safer choice for Indonesian weather. A radiant finish suits the under-eye area and dry skin because it reflects a little light and looks fresher. Some brands sell one of each, a matte for spots and a radiant for under the eyes.

Full coverage, long-wear, crease-resistant, and non-comedogenic are the usual ones. Each claim on the label needs supporting data, and the wording stays about appearance, such as "helps hide the look of dark circles". Decide the claims early so the final formula is the one that gets tested.

A clear or frosted tube with a doe-foot wand is the standard, because it shows the shade and places the product precisely. A stick suits a creamy solid formula, and a small compact or pot suits a dense cream for spots. The applicator changes the result, so we test the formula with the actual wand.

Through shades that suit your buyers’ under-eye tones, coverage that stays put in humid weather, and a wand that places the right amount. Clear before-and-after swatches on real skin sell concealer online. Pairing it with a matching cushion or corrector also gives buyers a reason to stay with your brand.

With ODM, the AIMSKINCARE R&D team develops the concealer from your brief, covering the texture, coverage, finish, shades, and claims. With OEM, or private label, you start from a concealer base we already make and choose the shades and the pack, which shortens the preparation.

A reference concealer, the skin tones of your buyers, whether it is mainly for under the eyes or for spots, the finish and coverage you want, the number of shades you plan, the applicator you picture, and a rough quantity. The first consultation is free.