Mascara contract manufacturing

A cosmetics manufacturer develops and produces a mascara that you sell under your own brand. AIMSKINCARE handles the formula, the brush and wiper choice, the stability and safety tests, the filling, and the BPOM notification and halal file. You decide the effect, the tube design, and where it is sold.

A lengthening mascara coats each lash thinly from root to tip and separates them, so lashes look longer and neat. A volumizing mascara deposits more product so lashes look thicker and darker. The difference comes from both the formula and the brush. Many brands launch one of each, or one mascara that does a little of both.

A waterproof mascara holds through tears, sweat, rain, and humid weather, and it usually keeps a curl longer on straight lashes. It needs a makeup remover or cleansing oil to take off. A regular, washable mascara comes off with warm water and a cleanser and is gentler for daily wear. A waterproof claim needs testing on the finished mascara.

Because the brush decides how the mascara lands on the lashes. Dense nylon bristles hold more product and build volume, a rubber brush with short teeth separates and lengthens, and a curved brush follows the lash line to lift. We test the formula on the actual brush and wiper before the sample is approved.

Yes. The wand touches the lashes and goes back into the tube many times, so mascara is held to stricter care than other makeup. Only colorants permitted for the eye area are used, the formula is made to stay clean through daily use, and the finished product is tested for safety before release.

Yes, and it is one of the most common requests. A light formula that does not weigh lashes down, a curved or thin brush that reaches the inner corners, and a waterproof or long-wear base that helps a curl hold all suit straight, short lashes. We try samples on lashes like your buyers have.

Lengthening, volumizing, curl-holding, smudge-proof, waterproof, and no clumps are the usual ones. Each claim on the label needs supporting data, and claims about wear, water, or smudging need testing on the final mascara and brush. A claim about lash growth is not cosmetic and cannot be printed.

Mascara is makeup. It colors and coats the lashes for the day and is removed at night. A lash serum is a clear care product applied with a fine brush to keep lashes looking healthy and conditioned. Some brands sell a clear mascara that does both, shaping lashes lightly while caring for them, worded as care rather than growth.

A tube with a wand and a wiper is the standard. The wand can be straight or curved, long or short, with a bristle or rubber brush, and the wiper size is matched to the formula. A mini tube suits a trial size or a gift set. The cap and tube can be shaped and colored to fit your brand.

Through a result buyers can see in a short video, such as lashes that stay curled all day or a clean, separated look without clumps. A brush shape that looks different, a tube that feels good in the hand, and a clear promise for one lash type, such as short straight lashes, help a mascara get noticed.

With ODM, the AIMSKINCARE R&D team develops the formula from your brief and tries it on several brushes until the effect is right. With OEM, or private label, you start from a mascara we already make and choose the brush, the tube, and the color, which takes less preparation.

The mascara your buyers use now, the effect you want such as length, volume, or curl, whether you want a waterproof version, the color, the brush and tube style you like, and a rough quantity. The first consultation is free, and samples follow from that brief.