Foundation contract manufacturing

A cosmetics manufacturer develops and produces a foundation that you sell under your own brand. AIMSKINCARE handles the formula, the shade range, the stability and safety tests, the filling and packing, and the BPOM notification and halal file. You decide the positioning, the price, and the sales channels.

A classic liquid foundation in a pump bottle, a lighter serum foundation in a dropper bottle, a creamier foundation in a tube, and a stick foundation for quick application and touch-ups. Each type feels and covers differently, so most brands pick one hero format and build the shade range around it before adding another.

Sheer coverage evens out the skin a little and lets freckles and texture show through. Medium coverage hides redness and most spots while still looking like skin. Full coverage hides almost everything, including dark spots and acne marks, and is chosen for events, photos, and buyers who want a flawless look.

More than a cushion or BB cream, because foundation has to match closely. Many brands start with a core of six to ten shades that cover their main buyers and extend the range later. It is better to launch fewer shades that truly match than many that sit between skin tones and suit nobody.

Each depth can be made in warm, neutral, and olive versions, and the shade name or code tells the buyer which is which. Many Indonesian buyers sit in warm and neutral, so those usually get the most shades. Buyers often choose online, so a simple shade guide and real-skin swatches help them pick correctly.

Matte and soft matte sell well because of oily skin and humid weather, especially with office workers and students. A satin or natural finish suits the widest group. Dewy foundations appeal to buyers with dry or normal skin and to a glowing look. Some brands launch a matte and a dewy version of the same shade range.

Buyers call it oxidizing, and it is one of the most common complaints. Skin oil, sweat, and the formula itself can shift how a shade looks after a while on the skin. That is why we check samples on real skin at application and again later in the day, and adjust the shade before it is approved.

Yes, if the finished foundation is tested to support it. Claims such as long-wear, transferproof, or sweatproof each need supporting data before they can be printed, and the wording on the label has to match what the data shows. Tell us early which claims you want so the formula is built for them.

Yes. An SPF value on the label must be backed by testing of the finished formula, and sun protection changes the shade and the feel of a foundation. So it is decided at the brief, before shade matching starts, not added to an approved formula later.

A foundation comes in a bottle, tube, or stick and is applied with a brush, sponge, or fingers, which makes it easier to build coverage. A cushion holds a lighter liquid in a sponge and is tapped on with a puff, which suits quick, even application and touch-ups away from home.

A pump bottle is the most common because it gives a clean, measured amount. A tube suits creamier textures and travel sizes, a dropper suits serum foundations, and a stick suits a solid formula. Glass looks upscale but weighs more, while plastic travels better. The pack is tested with the formula before approval.

With ODM, the AIMSKINCARE R&D team develops the foundation from your brief, covering the texture, finish, coverage, shades, and claims. With OEM, or private label, you start from a base we already make and choose the shades and the packaging, which shortens the preparation.

A reference foundation, the skin tones and skin types of your buyers, the coverage and finish you want, how many shades you plan to launch, any claims you hope to print, the packaging you picture, and a rough quantity. The first consultation is free, and samples follow from that brief.