Cushion foundation contract manufacturing

A cosmetics manufacturer develops and produces a cushion that you sell under your own brand. AIMSKINCARE handles the formula, the shade range, the puff and compact, the stability and safety tests, the filling, and the BPOM notification and halal file. You decide the positioning, the price, and where the cushion is sold.

Most new brands launch with four to six shades and add more once they see which ones sell. For Indonesian buyers the range usually runs from light to tan, with more shades in the middle, where most buyers sit. Each shade is tried on real skin before approval, because a color that looks right in the case can look different once it settles.

Many Indonesian buyers have warm or neutral undertones, often with a slight olive cast, and pink-leaning shades tend to look ashy on them. A common approach is to build each depth in a warm and a neutral version and name the shades so buyers can tell them apart. Swatch the samples on several people before you decide.

A matte cushion suits oily skin and people who want a shine-free look. A natural or satin finish looks like skin and suits most buyers. A dewy or glowing cushion gives a fresh, light-catching look that dry and normal skin likes. Coverage can be sheer for an everyday look or medium for evening out redness and spots.

That is the first thing Indonesian buyers test. For oily skin and humid days the R&D team leans toward a matte or oil control finish and a lighter feel that does not slide off. A cushion is also made for touch-ups, which helps. A long-lasting claim on the label needs supporting test data, so agree on it early.

The puff decides how the product spreads, how much coverage builds with each tap, and how it feels on the face. A dense puff gives more coverage, a softer one gives a sheer, natural layer. Buyers also wash and replace puffs, so spare puffs are worth considering. We always test the formula with the puff that goes into the box.

Yes, and many buyers expect it. A refill is the inner pan with fresh sponge and formula, which clicks into the original case. It makes the second purchase cheaper for the buyer and keeps her with your brand. Plan the case and the refill together from the start so they fit well and the refill is easy to swap.

It can. Any SPF value printed on the label must be backed by testing of the finished formula, so the decision is made at the brief. Sun protection also affects the shade and the feel, which is why the R&D team builds it in from the first sample rather than adding it at the end.

Both are liquid foundations, but a cushion is soaked into a sponge and applied with a puff, which gives a lighter, more even layer and makes touch-ups easy on the go. A liquid foundation comes in a pump or tube, is applied with a brush, sponge, or fingers, and builds to fuller coverage more easily.

Yes. Brands often feature ingredients buyers already know from skincare, such as niacinamide, hyaluronic acid, or centella, to give the cushion a caring story. The claims stay cosmetic, such as helping skin feel moisturized. Pick one or two to feature so the front of the compact stays clear and easy to read.

Through shades that actually suit your buyers, a finish that holds up in local weather, and a compact that looks and feels different in the hand. A clear story helps too, such as a cushion for oily skin or one for a glowing look. Many buyers choose by swatches online, so plan photos for every shade.

With ODM, the AIMSKINCARE R&D team develops a cushion from your brief, covering the finish, coverage, shades, and claims. With OEM, or private label, you start from a cushion base we already make and choose the shades and the compact, which takes less preparation.

A cushion you like or want to improve on, the skin tones and skin types you are selling to, the finish and coverage you picture, whether you want SPF, the compact style and refill plan, and a rough quantity. The first consultation is free, and samples are made from that brief.