Kids toothpaste contract manufacturing

A cosmetics manufacturer develops and produces toothpaste for children that you sell under your own brand. AIMSKINCARE handles the formula, the flavor, the fluoride and its warning label, stability testing, the tube, and BPOM notification. Your team sets the age range, the character design, the price, and where it is sold.

Up to 0.15 percent as fluoride, the limit for all toothpaste under BPOM Regulation No. 23 of 2019 as amended by No. 17 of 2022. Many kids toothpastes sit below that ceiling. The brand chooses the level at the consultation, and any children’s paste with fluoride carries the age warning on its label.

A fluoride toothpaste for children carries a usage warning for ages six and under, telling parents to use a pea-sized amount, to supervise brushing, and that the paste should not be swallowed. It goes into the label artwork from the first draft. The rest of the label follows BPOM Regulation No. 18 of 2024 on labeling and advertising.

Both are used, and the abrasive decides. Sodium fluoride works with hydrated silica, while sodium monofluorophosphate (MFP) is the usual choice with calcium carbonate, because calcium binds free fluoride. Matching the pair keeps the fluoride available through the shelf life, and stability testing confirms it by measuring the fluoride over time.

Yes. Some brands want a fluoride-free paste for younger children or for a natural positioning, built on xylitol, a gentle abrasive, and a mild flavor. It then needs no fluoride warning, and it can bridge the step between a baby toothpaste and a fluoride kids paste. Many brands sell both side by side.

A kids toothpaste is for children who can brush and spit, so it usually contains fluoride with the age-six warning, foams a little, and has a brighter flavor. A baby toothpaste is made for children who swallow most of it, so it is often fluoride-free, barely foams, and tastes very mild. Brands often sell the two as a two-step range.

Flavor first, since strong mint puts children off, so kids pastes use strawberry, grape, orange, or a soft mint. The abrasive is gentler for milk teeth, the foam is lower, and sweetness comes from xylitol or sorbitol. The fluoride ceiling is the same, but a children’s paste with fluoride must carry the age-six warning.

Strawberry, grape, orange, bubble gum, and mild mint are the common flavors, and a line often carries two or three. Colors must come from the permitted colorant list, and a clear colored gel or a striped paste is possible. Flavor oils are tested with the tube, because some migrate into plastic or fade over the shelf life.

Yes. Sodium lauryl sulfate can be replaced by a milder surfactant such as sodium methyl cocoyl taurate or cocamidopropyl betaine, which gives a softer foam and a cleaner taste. Many parents look for it on the label. "SLS-free" is a formulation fact, so it can be printed once the raw material documents confirm it.

Cleaning teeth, keeping breath fresh, and caring for children’s teeth are cosmetic claims and are fine with supporting data under BPOM Regulation No. 3 of 2022. Toothpaste stays a cosmetic only while its claims stay cosmetic, so antiseptic claims or claims about treating the gums move it out of the category.

A laminated or plastic tube with a flip cap is standard, often with a character design on the tube or the carton. A stand-up tube keeps the bathroom shelf tidy, and a pump dispenser suits a family size that small hands can press. Child-resistant caps are worth discussing for fluoride pastes in homes with toddlers.

OEM, or private label, puts your brand on a kids toothpaste base AIMSKINCARE already produces, with your choice of flavor and tube, and suits a first launch. ODM develops a new paste from your brief, for example a particular fluoride level, a fluoride-free natural line, or an unusual flavor, and needs its own stability data.

The age range, fluoride or fluoride-free, two or three flavors you have in mind, gel or paste, any claims you want to print, the tube design idea, and a rough quantity. A reference product helps. The first consultation is free, and the warning label is drafted together with the formula.